ABM

Overcoming Operational Barriers in Poultry Farming: A Qualitative Study Analysis of Productivity Challenges in Virac, Catanduanes 

Juliana Sotea S. Jose, Jeanine Correo, Ralph Dominic C. Sorral and John Paul U. Valencia

Senior High School Department, Accountancy Business and Management, Catanduanes National High School, Virac, Catanduanes

Poultry farming is one of the important agricultural sectors in the world for its livelihood and employment and income to each individual. Recently, poultry farming has started to integrate technology to increase the production of poultry farms, however as these innovation are being used, production barriers arise as well from diseases, alternatives to poultry feeds, and weathers. The purpose of this research is to address what are the biggest challenges or barriers to production on poultry farms in a qualitative study, as this study was based in Virac, Catanduanes. The design of this research uses a case study design to be applied on a real-world context which can be applied to similar studies. The research will use a purposive sampling in selecting an appropriate research sample and will only be based on a farm owner located in Sto. Domingo, Virac, Catanduanes. The study will be limited to a large scale farm due to gap difference unlike a small and medium sized poultry farm. Instrumentation will use a guided interview and will use tools named NVIVO and Word Cloud. The result of this research study shows that the biggest challenge in poultry farming is the weather due to diseases arising on various weathers such as rain or clear weathers. The participant also states that the important factors in keeping a maintained sustainability on poultry farms are the facilities, medications, feeds that are mixed to poultry with certain needs, and employees. Finally, the participant has stated that only cooperatives receive government support.

Keywords—poultry farming, productivity challenges, sustainability, case study, production barriers, Virac Catanduanes, weather challenges 

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