ABM

Overcoming Operational Barriers in Poultry Farming: A Qualitative Study Analysis of Productivity Challenges in Virac, Catanduanes 

Juliana Sotea S. Jose, Jeanine Correo, Ralph Dominic C. Sorral and John Paul U. Valencia

Senior High School Department, Accountancy Business and Management, Catanduanes National High School, Virac, Catanduanes

Poultry farming is one of the important agricultural sectors in the world for its livelihood and employment and income to each individual. Recently, poultry farming has started to integrate technology to increase the production of poultry farms, however as these innovation are being used, production barriers arise as well from diseases, alternatives to poultry feeds, and weathers. The purpose of this research is to address what are the biggest challenges or barriers to production on poultry farms in a qualitative study, as this study was based in Virac, Catanduanes. The design of this research uses a case study design to be applied on a real-world context which can be applied to similar studies. The research will use a purposive sampling in selecting an appropriate research sample and will only be based on a farm owner located in Sto. Domingo, Virac, Catanduanes. The study will be limited to a large scale farm due to gap difference unlike a small and medium sized poultry farm. Instrumentation will use a guided interview and will use tools named NVIVO and Word Cloud. The result of this research study shows that the biggest challenge in poultry farming is the weather due to diseases arising on various weathers such as rain or clear weathers. The participant also states that the important factors in keeping a maintained sustainability on poultry farms are the facilities, medications, feeds that are mixed to poultry with certain needs, and employees. Finally, the participant has stated that only cooperatives receive government support.

Keywords—poultry farming, productivity challenges, sustainability, case study, production barriers, Virac Catanduanes, weather challenges 

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Evaluating the Relationship between Financial Literacy and Financial Behavior of Junior High School Teachers of Catanduanes National High School

Jeremy T. Aldea, Alyssa Nicole Z. Riosa, Julesdaniel C. Tenerife and Renemae April S. Valeza

Senior High School Department, Accountancy Business and Management, Catanduanes National High School, Virac, Catanduanes

The research study titled “Evaluating the Relationship between Financial Literacy and Financial Behavior of Junior High School Teachers of Catanduanes National High School” aims to determine the extent of Junior High School teachers’ financial literacy according to financial knowledge and financial attitude and extent of financial behavior according to budgeting, saving, spending, and investing and to evaluate whether there is a significant relationship between the two variables. The study used the correlational quantitative research design. Through Slovin’s Formula and simple random sampling technique, 123 respondents out of 177 were determined as the sample size and 60 were given survey questionnaires. Data gathered were subjected to computation by the use of the Spearman Rank Correlation statistical test. The study revealed respondents to be highly literate in financial knowledge and financial attitude as well as literacy in spending behavior and high literacy in budgeting, saving, and investing behavior. Additionally, results reported a moderately positive and significant relationship between the financial literacy and financial behavior of the respondents. The researchers recommend future studies to include other income earners as respondents and to provide further knowledge in the study of financial literacy and/or financial behavior.

Keywords—Financial Literacy, Financial Behavior, Junior High School Teachers 

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Entrepreneurial Attitude and Intention of Senior High School Students in Catanduanes National High School

Angela B. Fernandez, Ivan Nova Mae B. Gamboa, Norlando V. Soriano, and Anthony Bien Borja

Senior High School Department, Accountancy Business and Management, Catanduanes National High School, Virac, Catanduanes

The study focused on the entrepreneurial attitude and intention of the students and what factors influence entrepreneurial attitude in terms of entrepreneurial benefits, entrepreneurial passion, psychological cognition, religious beliefs, creativity, self- confidence of Senior High School (SHS) students at Catanduanes National High School (CNHS). This research aimed to determine what factors influence the entrepreneurial attitude and if the students have entrepreneurial intention. This study utilized stratified sampling to survey 279 respondents and used Likert Scale to achieve the main objective of the survey questionnaire adopted from the study of Rodrigues, M., Silva, R., & Franco, M. (2021). To determine the factors that influence entrepreneurial attitude of students under Academic Track in CNHS, the researchers employed test statistics such as Pearson Correlation, Frequency and Percentage, and Weighted Mean to analyze the date collected from the repsondents. Based on the findings, the prevailing respondents in terms of sex are female; the analysis implies that female respondents are more evident over men, as well as, the majority of respondents in the Academic Track are the HUMSS students.  The findings also show that in terms of entrepreneurial attitude, entrepreneurial benefits and entrepreneurial passion had the highest mean average that influence entrepreneurial attitude. The study revealed that the entrepreneurial attitude and intention has a strong positive correlation.

Keywords—Entrepreneurial, Entrepreneurial Attitude, Entrepreneurial Intention, Factors of Entrepreneurial Attitude 

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Effects of Social Media Marketing on Consumer Purchase Behavior through Customer Engagement

Trisha Myles V. Magtangob, Jonas Ramirez , Andrea L. Tabo and Irish Keith Tayson 

Senior High School Department, Accountancy Business and Management, Catanduanes National High School, Virac, Catanduanes

The study aimed to identify the effects of social media marketing on seven thrift shop businesses in Virac, Catanduanes. The researchers utilized phenomenological research design. The researchers used data analysis through coding/themes to study the effects of social media marketing on thrift shop businesses in Virac, Catanduanes. The researchers conducted interviews and used a semi-structured questionnaire to gather information. The study involved one-on-one interviews and recorded the data. The researchers suggest that Thrift shop businesses should prioritize social media marketing to reach a wider audience. Thrift shop should Implement interactive content, quick responses, and sharing or endorsing products to encourage customer engagement. Thrift shop business should also Regularly post updates, promotions, and discounts to drive customer engagement and maintain a strong online presence.

The study concluded that the effects of social media marketing on the participants thrift shop business is it reached wider audience. The role of customer engagement in shaping the purchase behavior of their customers is to increase sales, and social media marketing strategies that most effectively drives customer engagement is the constant posting of the participants.

Keywords—Customer Engagement, Consumer Purchase Behaviour, Social Media Marketing, Facebook, Customer, Thrift Shop

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Entrepreneurial Attitude and Intention of Senior High School Students in Catanduanes National High School

Angela B. Fernandez, Ivan Nova Mae B. Gamboa, Norlando V. Soriano, and Anthony Bien Borja

Senior High School Department, Accountancy Business and Management, Catanduanes National High School, Virac, Catanduanes

The study focused on the entrepreneurial attitude and intention of the students and what factors influence entrepreneurial attitude in terms of entrepreneurial benefits, entrepreneurial passion, psychological cognition, religious beliefs, creativity, self- confidence of Senior High School (SHS) students at Catanduanes National High School (CNHS). This research aimed to determine what factors influence the entrepreneurial attitude and if the students have entrepreneurial intention. This study utilized stratified sampling to survey 279 respondents and used Likert Scale to achieve the main objective of the survey questionnaire adopted from the study of Rodrigues, M., Silva, R., & Franco, M. (2021).

To determine the factors that influence entrepreneurial attitude of students under Academic Track in CNHS, the researchers employed test statistics such as Pearson Correlation, Frequency and Percentage, and Weighted Mean to analyze the date collected from the repsondents. Based on the findings, the prevailing respondents in terms of sex are female; the analysis implies that female respondents are more evident over men, as well as, the majority of respondents in the Academic Track are the HUMSS students.

 The findings also show that in terms of entrepreneurial attitude, entrepreneurial benefits and entrepreneurial passion had the highest mean average that influence entrepreneurial attitude. The study revealed that the entrepreneurial attitude and intention has a strong positive correlation.

Keywords—Entrepreneurial, Entrepreneurial Attitude, Entrepreneurial Intention, Factors of Entrepreneurial Attitude

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