ABM

The Influence of Social Media Marketing on Customer Engagement Among SHS Academic Track

Lianne T. Ariola, Alexza S. Bartolome, Mark Daniel R. Quinones, and Fiona Kim M. Vega

Senior High School Department, Accountancy Business and Management, Catanduanes National High School, Virac, Catanduanes

This study is about the influence of social media marketing on customer engagement in the students of the Academic Track in Catanduanes National High School. The purpose of this is to determine the respondents' demographic profile, the level of social media marketing, the level of engagement and the significant relationship of social media marketing and customer engagement. The results show that most of the respondents are Grade 11 female students who are 17 years old. Interaction and entertainment are the most used methods. In customer engagement, conscious attention is the most used method. There was no significant relationship between the two.

Keywords— customer engagement, engagement, social media marketing, social media

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